Seo
SEO is a common practice in online marketing. It involves using specific highly targeted keywords in your website content and other marketing tools to drive traffic to your website based on the terms that people search for. More plainly, you simply use common search terms (such as "Houston real estate" for a real estate website) and add them to your website text and headlines so that it gets higher search engine rankings based on the content. This is one of the easiest marketing tools to use, because you just add certain words to the text that you already have, and the search engines pick up your site and rank it according to the keyword density.
However, there is a very fine line in the SEO world between proper SEO use and keyword stuffing, which is cause for banishment from many search engines.You can't just go through your site and put the keywords that you decide to use anywhere you want. You need to consider the word count of your page or pages, and base how much SEO you can use off of that. For example, if you've got a 400 word count article, your keyword density would need to be around 4-5 uses of the word or phrase within that text. This is based on the standard accepted policy of having a 1%-2% keyword density in your articles.
If you have a page of 500 words, and use the keyword more than 10 times, you might end up getting kicked out of search engine rankings because you are considered to be keyword stuffing. There is some room for speculation, but if your website has no valuable content and is stuffed full of keywords, you will likely be banned from search engine rankings.Not that you'd want a website for your business without useful content in the first place, but you would be surprised at how many people actually do this. By knowing the effective way to use SEO on your website, you'll be much better able to get the results that you want from this method of marketing your business.
The same practices hold true for any article marketing that you do, as having keywords in your articles will allow them to be more easily found by search engines when people look for information relevant to your articles. What it boils down to is that SEO is a very beneficial practice, but only when it is used properly. By taking the time to figure out what works and what doesn't, as well as making sure that you follow the rules, you'll be much better able to benefit from the use of SEO in your business marketing strategy.
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